Change the neckline size them as they want

In the detour of a turn and a wall of stones, in one of these small villages including the Cotentin (Manche) has plenty of workshops of the Tricoterie du Val de Saire surprise. Installed to Valcanville since 1979, they remained unchanged. Not move programmed in one of these new impersonal craft areas at the entrance of any town. "My parents, contractors for major brands, have left the Paris region at the end of the 1970s and arrived here," says Jean-Luc Hyver, the son of family, entered the company in 1983, "on an interim basis but won by the virus. It is now at the head of the company, backed up her two sisters.

Initially, parental knowledge, specialized in the work of the wool for the woman, seeks to develop locally. "The market was not ready", remembers the leader. As early as 1982, the company then chose to turn to export, with Britain first and then, with an exhibition in Tokyo in 1984, she develops a business with the Japan stream. "For years, we had a regular command of the imperial family." Experience abroad, the Tricoterie has a new look and begin the business.

The product please. The creation of models, the knitting garment, is carried out by hand, trademark of the House. Digital cutting machines have appeared in shops but the sewing machines are still there and qualified with employees. "Our customer is the individual, our niche quality garment mesh, our tailor-made." "Everything that can no longer and wants more to make the industrial", continues Jean-Luc Hyver. In Basse-Normandie, they are more than three working mesh, "varied, flexible and that never moves". The mode of marine clothing, which took off in the 1980s, helps the company occupies the niche since its origins. With a turnover of approximately 800,000 euros and 21 employees, Tricoterie du Val de Saire also ensures the distribution of its production. In addition to its four stores on behalf of the mark (all in the English channel), the House has developed an original system, sale in apartments. "It left Cherbourg, military port." A portion of our clientele, made up of sailors, moved with the assignments and wanted to find our clothes. "We chose to move and go visit", smiles Jean-Luc Hyver, a few weeks per year, becomes a representative of commerce of the mark through 15 cities in France. On Paris, a commercial premises in the 16th arrondissement is even occupied a week each season. "Our success is explained by the fact that customers who choose their model, their color." Change the neckline, size them as they want. Three weeks after our passage, they are delivered. They love to create their own product at a reasonable cost. "Addition to jackets, sweaters or dresses of the early days, there are now polos, jackets, pants, t-shirts... Gradually, the share of human increases. 5-10 A few years ago, the figures are nearly 25. A commercial fabric challenges en route and export (12 today) will be restarted. The Japanese should particularly review garments "made in Valcanville."