15 to 20 were still subscribe to a pay offer

Follow his favourite drama while waiting for the bus or quietly watching a game of football in the Office: the digital terrestrial television (DTT), just blowing his first candle, will now accompany the viewer throughout. Metronic, television receiving equipment brand, launches the Zapbox Move On a small screen incorporating a TNT-based adapter with batteries. Archos, nomadic products specialist, will be on the market in May the AV 700 TV, his portable recorder TNT equipped with two receivers and two antennas to receive signals even by car. Shinco Chinese had been one of the first to invest the niche with a portable DVD player equipped with an adapter.

In full development, these nomadic products come join the palette of adapters out for a year. Sagem displays seven of the entry to the device for also viewing digital photos. Metronic, which sold 200,000 of 1.100.000 adapters passed in France last year, offers six, ranging from the first prize in the version capturing also free satellite channels, passing through an offer compact to associate with flat screens. "The market has confirmed its request for a diverse offer," said Christophe Hurel, CEO of this subsidiary of HF Company.

True image quality

The TNT is indeed very public. Profile of equipped households is generally similar to that of the owners of television sets. "Any new technology is adopted by a young, innovative, public belonging rather to socioprofessional above." But, for the TNT, all types of homes are concerned. "Nothing to do with the ADSL equipment, for which, for example, more than 50 years are much less represented", observes Olivier Appé, Director of Médiamétrie television. The accessibility of the price is involved in the phenomenon. "The ease of installation is also for much of the success of the adapters." "More and more consumers are looking for simplicity," notes Jérôme Habauzit at GFK.

The absence of subscription for a wider choice of programs and a far superior image quality is also an asset of weight. "We found that first home buyers were very equipped for audiovisual, in flat screens, DVD players." "But many did not wish to engage and take the step of the satellite or cable", continues Olivier Appé. 15 to 20 were still subscribe to a pay offer. In this case, the TNT used to equip the other television stations, in the room or the kitchen. Purchasers are for more than two thirds of men, said Christophe Hurel. To better identify its customers end, Metronic offers a six-month warranty extension to those who register on its website and answer a questionnaire.

"The marketing of the adapters in all distribution channels, with a preponderant share for large specialized surfaces and large food areas, confirms the universal character of such a product," notes Patrick Sevian, Deputy General Manager of Sagem Communication. Last year, these two circuits accounted for 71 of sales, according to GFK. Less well parties, food distributors have reduced the gap after September by including included adapters on their promotional catalogues. As with any high-tech product self-respecting, adapter and televisions incorporating the TNT are also part of the gift ideas. At Christmas, they were placed under the tree. The Torino Olympic Games, however, did not commercial effect. Next appointments are the mother's day, but especially that of fathers. With online focus football World Cup. The players in the sector expect a "Christmas in June".